Keep Your Voice
Don’t be a robot, have character and originality that truly represents you or your brands voice. Social Media has a lot of “rules” for effectively engaging your customers…between timing your content just right and making sure your Tweets are within the character restrictions. Many companies and individuals end up losing their identity, and tend to sound very bland. Imagine Old Spice not conveying the same look and feel that all of us know from their commercials. People wouldn’t engage with the brand as much on social networks.
So before you click “Send” on your next post, ask yourself, “Does this sound like me?”
-Dan X
Timing Posts: Don’t Tweet When Everyone’s Dreaming
My morning routine is simple…I wake up at 7:00AM, make a cup of Coffee, and start Tweeting. Well about 6 months ago I started to notice a problem with my Tweets. I noticed that my followers were engaging with me more on my evening posts rather than my morning. But Why? I dug deeper
Can Watching Live Feeds of a Club Be The Next Big Thing?
This year during the Ultra Music Festival (UMF) located in Miami, FL they allowed fans who did not have a chance to attend watch DJ sets online through a live feed. Fans could watch top DJ’s such as Hardwell and Tiesto energize the stage and see lightshows that made your head spin. While at home, at any given point 50,000 fans were viewing the madness on computers. This was HUGE, and after watching the event from home myself, I want to make plans to get down to UMF 2014. So my question is why don’t Nightclubs do this? Why can’t I see what Saturday night is going to be like before I go? It’s a great way to show people what the party is like, get customers amped to go out, and excellent online branding. So WHY WHY WHY don’t I see this now?
Well….let’s take a look at a few factors that might help us understand why live feeds haven’t taken off for Clubs:
- Music Rights – Clubs technically
What You Can Learn from the OldSpice Wolfdog Commercial
For the past few years TV commercials have taken on a whole new twist. From the BANNED Skittle’s “Taste the Rainbow” commercial to OldSpice Deodorant “Wolfdog” , you would think that the Marketing Directors at these Companies are drunk Teenagers. But are they? Should the Nightlife Industry be taking notes and learning from them? Should a commercial or promo like this be done for a Club?
VIMN Insights: Millennials and Nightlife
Sticky’s new edition explores ‘Nightlife’ - Millennials talk drinking, dancing and having a good time.
Our international insight team ran a survey across the big five European countries (UK, DE, FR, IT, ES) among 12-34 year-olds to understand what their nightlife routines involve, how they…
I think the word “Collaboration” was taken a bit too seriously
(via elena-ist-eine-heldin)
HBO dresses multiple pedicabs at the SXSW convention to promote the premier of Game of Thrones at the end of this month. This is how Guerrilla Marketing is truly done.
Death to a Twitter Salesman
Oh the wonders of Twitter. It’s such a simple concept being able to share only 140 words or less with your network and yet it has a suite of features that you need to learn. From Tweets and retweets to hashtags and @’s, these features allow you to interact with your followers . But the one feature that seems to be abused most, the one that invades your digital personal space….Direct Messaging (DM).
Following Celebrities
SCENETAP
SceneTap is Nightlife Mobile Application that allows you to get detailed venue information such as male to female ratio and Club capacity.
Thoughts: It’s a simple and efficient Mobile App for the iOS. And what I mean by that is it’s easy to navigate through, you can see where the buttons are, and the information is displayed in a clear manor.
On the “Share Your Opinion” screen, what I love is that you can see on the left and right hand side a preview of the next image, this indirectly tells the user that he/she can swipe their finger to navigate. Great use of space and functionality.
Recommendation: I would have added a little bit more color and not made it so dark. The information SceneTap is producing is for all ages, and nothing is welcoming by dark and neutral color palettes. On the screen with all of the venue information, I would have enlarged it to take up more space. This is the key feature of Scene Tap and why people use it, so this information should be brought out more and not so small that it is difficult to read.
What do you all think?
-Dan X
8 Social Networks to Boost Your Clubs Presence
Social Network What?
The toughest part about beginning to build your online presence is getting started. With thousands of social networks around and hundreds more being released every month, it can get very confusing as to which ones will fit your needs.
So to help you get things moving I created a highlevel list of social networks that will get you started on building your online presence. Expect additional blog posts on what kind of digital strategies you can use for each one, but for now I wanted to keep it brief.
(Note: This is just a recommended list, you DO NOT need to start with every network, in fact that will be very overwhelming if you do)
1. FACEBOOK 
The leading social network around the world, Facebook is a great start for your Club because most of your customers are
