Can Watching Live Feeds of a Club Be The Next Big Thing?
This year during the Ultra Music Festival (UMF) located in Miami, FL they allowed fans who did not have a chance to attend watch DJ sets online through a live feed. Fans could watch top DJ’s such as Hardwell and Tiesto energize the stage and see lightshows that made your head spin. While at home, at any given point 50,000 fans were viewing the madness on computers. This was HUGE, and after watching the event from home myself, I want to make plans to get down to UMF 2014. So my question is why don’t Nightclubs do this? Why can’t I see what Saturday night is going to be like before I go? It’s a great way to show people what the party is like, get customers amped to go out, and excellent online branding. So WHY WHY WHY don’t I see this now?
Well….let’s take a look at a few factors that might help us understand why live feeds haven’t taken off for Clubs:
- Music Rights – Clubs technically
What You Can Learn from the OldSpice Wolfdog Commercial
For the past few years TV commercials have taken on a whole new twist. From the BANNED Skittle’s “Taste the Rainbow” commercial to OldSpice Deodorant “Wolfdog” , you would think that the Marketing Directors at these Companies are drunk Teenagers. But are they? Should the Nightlife Industry be taking notes and learning from them? Should a commercial or promo like this be done for a Club?
SceneTap is Nightlife Mobile Application that allows you to get detailed venue information such as male to female ratio and Club capacity.
Thoughts: It’s a simple and efficient Mobile App for the iOS. And what I mean by that is it’s easy to navigate through, you can see where the buttons are, and the information is displayed in a clear manor.
On the “Share Your Opinion” screen, what I love is that you can see on the left and right hand side a preview of the next image, this indirectly tells the user that he/she can swipe their finger to navigate. Great use of space and functionality.
Recommendation: I would have added a little bit more color and not made it so dark. The information SceneTap is producing is for all ages, and nothing is welcoming by dark and neutral color palettes. On the screen with all of the venue information, I would have enlarged it to take up more space. This is the key feature of Scene Tap and why people use it, so this information should be brought out more and not so small that it is difficult to read.
What do you all think?